“You don’t climb Everest without a Sherpa…”
New market entry is always thrilling and challenging. Currently, there are 4591 multinational companies registered in India. With a consistent high growth story, India will see many more. We see organizations entering with pencil & eraser. They decide strategies, set up operations, undo some part, re-write, learn, change & take time to solidify. On an average, foreign companies take 5 years to settle down before articulating clear India centric strategy. Even much longer when it comes to building capabilities that really matter. Usually or quite naturally, most do cntrl+V of their globally well tried market entry recipe.
India entry management is not so easy. It is complex, diversified and fragmented. It is also changing very fast. CreoVate believes that any market entry has three axes of pay offs. Time, cost & quality. These are best achieved with a guide. You don’t climb Everest without a Sherpa. Business mentoring from Indian expert practitioners for India entry makes this stage less struggling. This is our favourite turf as we believe market entry to be like laying foundation. ‘CreoVate BOT service’ is the Build-Operate & Transfer practice, perfectly designed to help foreign companies climb the learning curve faster than they otherwise would.
Multinational entrants do form local teams to connect with customers, distribution channel and marketing agencies. They need capabilities and more importantly alignment with leadership vision. With 16 years experience in Japanese management culture in top leadership roles, our founder deploys many Japanese philosophies in helping create foundation aligned to mother company, help build DNA for Indian entity. If it mandates, we do initial operations successfully before handing over. All under close coordination & ‘Nemawashi’.