CUSTOMER STRATEGY PRACTICE

CUSTOMER STRATEGY PRACTICE

“Accurate description of your business is not by the founders but best articulated by your customers”…

We believe, connection between customer and the company is the most critical part of readying your organization for future. Winning strategy always begins with deeper level understanding of the customer. After all, the very pursuit of any profit centric organization is ‘demand generation’. Our customer strategy practice helps you examine your drivers of your core customer value proposition (CVP), degree of customer intimacy, best practices in capturing Voice of the customer (VoC), building CRM, customer journey, acquisition, loyalty, churn, retention & advocacy strategy.

Most importantly, with altered business landscape, large number of customer touch points have emerged which have profound impact on customer ‘Value’. Hence holistic Customer Experience (CX) is the new currency of differentiation. We analyse customer strategy ab-initio, using 5 CreoVate canvas tools. Evaluating alternatives and choosing options is fundamental part of any change management. We believe on data and validation, before recommending a ‘Creovate Customer Strategy’ agenda