Launch of CreoVate Transformations
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“You don’t climb Everest without a Sherpa…”
New market entry is always thrilling and challenging. Currently, there are 4591 multinational companies registered in India. With a consistent high growth story, India will see many more. We see organizations entering with pencil & eraser. They decide strategies, set up operations, undo some part, re-write, learn, change & take time to solidify. On an average, foreign companies take 5 years to settle down before articulating clear India centric strategy. Even much longer when it comes to building capabilities that really matter. Usually or quite naturally, most do cntrl+V of their globally well tried market entry recipe.
India entry management is not so easy. It is complex, diversified and fragmented. It is also changing very fast. CreoVate believes that any market entry has three axes of pay offs. Time, cost & quality. These are best achieved with a guide. You don’t climb Everest without a Sherpa. Business mentoring from Indian expert practitioners for India entry makes this stage less struggling. This is our favourite turf as we believe market entry to be like laying foundation. ‘CreoVate BOT service’ is the Build-Operate & Transfer practice, perfectly designed to help foreign companies climb the learning curve faster than they otherwise would.
Multinational entrants do form local teams to connect with customers, distribution channel and marketing agencies. They need capabilities and more importantly alignment with leadership vision. With 16 years experience in Japanese management culture in top leadership roles, our founder deploys many Japanese philosophies in helping create foundation aligned to mother company, help build DNA for Indian entity. If it mandates, we do initial operations successfully before handing over. All under close coordination & ‘Nemawashi’.
“ With external winds changing directions rather frequently, a capable Chief Transformation officer is must to orchestrate change that drive results…”
Supported with network of partners in CreoVate eco-system, this uniquely customized premium service is offered on ‘retainership’ format. This is led by our founder Dr. Alok who believes that CMBT is a habit that successful enterprises build in their DNA. Almost all of them create a TA (transformation Anchor) by appointing Chief Transformation Officer. This is a good approach as we build a committed role at the board level, with eyes beyond the bend, in ‘building the future’. Most mid size companies can’t afford to dedicate such a senior resource full time.
Our strongest proposition of ‘CreoVate Retainership Service’ covers end2end most comprehensive agenda at the fraction of that cost. Dr Alok himself commits 2 days a week on a long term engagement starting with one year & going beyond as client needs. So you get a CTO or a business mentor to your internal CTO to co-create roadmap of future performance readiness.
“ Out of various streams of Organisational Capabilities, People capabilities emerge as the mother of all…”
At CreoVate, we believe, that the biggest lever, where most, mid segment as well as large organizations struggle, is not the strategy but the element of ‘building capabilities’. Many times, CMBT fails as there is over emphasis to the finishing line than building muscles which are like capabilities for organizations. While there are several streams of capabilities, we believe ‘People capabilities’ is the mother of all & at the heart of any transformational journey, aimed at driving results. Hence we have practices in foundational, contextual as well as leadership capabilities.
Our starting point is always at the leadership level & at the mindset button as that impacts behaviour. Our flagship mindset intervention ‘Management to Leadership’ seeds new bahavioural urgencies bringing collaboration, innovation & influencing skills. Our ‘CreoVate Capabilities Service’ uses contemporary methodologies of learning journeys, P2P learning, Learning café to create enduring behavioural change at a deeper level as these interventions come from practitioners and not academicians.
“ Value creation is just half the proposition, until it is delivered and its Value captured… ”
CreoVate considers GTM within first mile of transformation as the vital ‘Revenue streams’ are embedded in its architecture. Its blue print defines ‘Value’ delivery and determines the competitive edge for market leaders. Hence it is always seen that organizational Value Proposition is not just creation. Real Value is captured only at the touch points of delivery. Hence to scale the business and to build futuristic streams of revenue, all enterprises put a priority in leveraging their GTM architecture.
We help leadership to build or transform GTM framework. We examine and help to identify best practices appropriate to your domains in aspects of sales channel, distribution network, key partnerships, marketing mix, customer service, product or service life cycle planning etc. Our expertise on both B2C and B2B domains comes from experience & understanding of market leaders. This shortens the GTM transformation cycle time, risk & costs for the clients. Our practice is not complete till you see sprouted green shoots.
“Accurate description of your business is not by the founders but best articulated by your customers”…
We believe, connection between customer and the company is the most critical part of readying your organization for future. Winning strategy always begins with deeper level understanding of the customer. After all, the very pursuit of any profit centric organization is ‘demand generation’. Our customer strategy practice helps you examine your drivers of your core customer value proposition (CVP), degree of customer intimacy, best practices in capturing Voice of the customer (VoC), building CRM, customer journey, acquisition, loyalty, churn, retention & advocacy strategy.
Most importantly, with altered business landscape, large number of customer touch points have emerged which have profound impact on customer ‘Value’. Hence holistic Customer Experience (CX) is the new currency of differentiation. We analyse customer strategy ab-initio, using 5 CreoVate canvas tools. Evaluating alternatives and choosing options is fundamental part of any change management. We believe on data and validation, before recommending a ‘Creovate Customer Strategy’ agenda
In his illustrious leadership journey, Dr. Alok has transitioned from an International top management corporate leader to a business transformation professional. His expertise as a practitioner-facilitator, coach, business mentor& trainer in guiding entrepreneurs, start-up business leaders and top leadership in mid-size companies in scaling up operations as well as building future centric capabilities is well recognized. He is deeply engaged with SME business leaders in ASEAN markets. Alok has been empanelled by AON Hewitt HR & management Consulting services, as a facilitator-Coach. He is currently facilitating organization scale-ups in Vietnam & in India. His last leadership role was in Singapore as Asia regional Governing Board member &Senior VP Canon Corporate strategy centre that governs 23 countries. His drive on transformational practices onbusiness strategy, customer centricity & leadership skills won him huge accolades. He was appointed mentor for Institute of Engineers, Singapore under AEL. Previously, he was EVP-COO of Canon India, where his business acumen, strategic vision and execution leadership, helped 20X growth in making India the largest market in Asia after China.
Alok was conferred honorary doctorate in 2011. He was listed in top 100 global influencers by ventureoutsource.com in 2012. PR week Asia HongKong has featured him in Global Power Book 2016 edition. Asian Photography publication rated him as “The Most Influential Person in Photography. He has also been awarded as “The Best CMO in India” by US-CMO Council. Alok is a recognized speaker in several Asian platforms & a common face in industry forums, panels and Juries. He has also led IT industry body as President.
Besides Canon, Alok has worked in several leadership positions in Motorola, Tata group & Shriram groups and is an alumnus of IMD Lausanne, Switzerland & FMS Delhi.